Welcome to MemberView.
Jeff Hanlan, AAiP, is the founder of MemberView and one of North America’s first AI for Associations Professionals, a designation recognizing expertise in applying artificial intelligence to membership growth and engagement.
After analyzing 500+ associations across Canada, the U.S., and globally, Jeff developed the ROAR Method™ – a data-driven member lifecycle framework designed to help associations grow membership predictably while freeing staff from manual, time-consuming tasks.
His expertise combines:
- 20+ years in membership strategy and association growth
- Advanced AI applications for predictive analytics and personalization
- Evidence-based frameworks built on industry research
MemberView’s mission:
Help associations achieve predictable membership growth through proven strategies and intelligent systems.
Results Matter.
Jeff Hanlan boasts more than two decades of success recruiting, onboarding, engaging, and renewing members for industry-leading associations, including Canadian Federation of Independent Business (CFIB), Canadian Franchise Association, and Advocis, the leading association for financial advisors.
His expertise has translated into millions of dollars in dues and non-dues revenue, achieved through strategic membership development, sponsorship, advertising, and event planning endeavors.
Now, as one of North America’s pioneering AI for Associations experts, Jeff applies artificial intelligence to membership growth, using predictive analytics, automated personalization, and data-driven decision-making to help associations move faster and serve deeper.
What sets Jeff apart is his unwavering focus on addressing revenue-related issues exclusively for member-driven business associations, combined with cutting-edge AI applications that traditional consultants and marketing firms cannot replicate.
With an unparalleled understanding of the distinct challenges faced by such associations, and the technological tools to solve them at scale, Jeff Hanlan is uniquely positioned to provide tailored solutions for membership growth and financial success in the AI era.
What We Do.
Membership
Development
Member
Engagement
Non-Dues
Revenue
MemberView helps associations implement the ROAR Method™ – a proven system for recruiting, onboarding, activating, and renewing members using data-driven strategies and AI-powered intelligence. We combine deep membership expertise with cutting-edge technology to align member needs with your value proposition, delivering growth while reducing manual workload.
Latest Case Study.
What's New on the Blog?

The Association Inflection Point: Why AI Demands We Rebuild Around Members Now
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